Saturday, October 11, 2008

BLACKCAPS should ship up, sell out.

It's been a while since the last posting, but with a new motivation to blog, I shall attempt to re-start this thing, and it is possible I should branch out into sports other than rugby.

Hadyn of Dropkicks and Public Address fame has taken to discussing uniforms, one of my favourite aspects of sport. By far the worst (and weirdest) uniform to come out of New Zealand this year is that of the BLACKCAPS. For starters, it's got those weird shapes that only a geometry professor can love. Secondly, there was all the discussion of the 'technological advancements' the uniform. Seriously, aside from climacool, what the hell else could benefit a cricketer? Skins, to aid their muscles from all that running (or not) that the fielders do?

Anyway, the point of this post was to talk about advertising. I am of two minds when it comes to advertising in sport. While I don't like to see good uniforms ruined by massive logos, I do like to see creative advertising, such as that on the back of an NRL team I can't remember's shorts, where it would make the logo of the company. (I think it was either the Titans or Dragons, but can't find it on either. And yes, some of us are still upset about the disappearance of the Illawarra Steelers.)
Now, while watching the second test of the BLACKCAPS current tour of Bangladesh, I couldn't help but wonder... Why does nobody advertise on the face of the bat? We've got advertising on helmets, wickets, uniform, even the boundary rope. But if you think about it, in a 50 over match, with every ball bowled, you'll see the face of the bat 600 times. That's not including slow-motion replays. If you could get your logo on that piece of real estate, you'd be a lot more visible than a logo on the chest (because, when you think about it, batsmen stand side on, bowlers always have an arm in the way and fielders when standing still always have their bloody arms folded!

Imagine how nice a National Bank horse would look on Patel's bat as he smacks a six to make the tail wag. Something to think about, I reckon.

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